// About

Built by a founder who needed it first

Pranan exists because its creator ran out of hours in the day and refused to accept that as the ceiling.

// The story

How this started

I run INSIDEA, a 150+ person agency that serves 1,500+ businesses as a Diamond HubSpot Partner. I operate across multiple ventures simultaneously.

At some point, the communication load broke the system. Not emotionally. Operationally. I was getting 200+ messages a day across Gmail, Slack, and Calendar. I had a team of 150 people who needed responses. Clients across time zones. Partners in different countries. And a son who deserved a father who was present.

I didn't need another productivity tool. I needed a second me. One that knew how I think, how I write, how I prioritize. One that could handle the first 80% of my communication so I could focus on the 20% that actually needed me.

That's what Pranan is. It's the AI I built for myself first. Now I'm building it for everyone who's ever felt like their inbox is running their life instead of the other way around. The name comes from my son, Pranan. He's the reason I needed my time back. He's the reason this exists.

A Founder's Day
6:00 AM
Wake up. Phone already buzzing.
200+ unread
7:00 AM
First round of triage -- Gmail, Slack, Calendar.
9:00 AM - 2:00 PM
Back-to-back meetings across ventures.
INSIDEA LaaLaa Webzoly Meetingy Durity
3:00 PM
150 messages still waiting. Team needs answers.
Bottleneck
5:00 PM
Second shift begins. Inverted schedule kicks in.
Deep work
11:00 PM
The moment it clicked.

"I don't need another tool. I need a second me."

Pranan begins
// The builder

Built by Pratik Thakker

Pratik Thakker is Founder and CEO of INSIDEA. Built across multiple ventures and time zones, Pranan comes from a real operational problem: when you're running multiple companies simultaneously, communication becomes a bottleneck. Pratik built this for himself first because he needed a digital version that could think like him, write like him, and handle the routine communication so he could focus on relationships and strategy.
INSIDEA
Diamond HubSpot Partner
World's top-rated Diamond HubSpot Partner serving 1,500+ businesses with a 150+ person team across implementation, marketing, and AI services.
Remote-first team
Global operator
Operating across time zones and continents from Southeast Asia, deeply connected to the region and building for the world.
Multi-venture operator
Building in parallel
Simultaneously running multiple companies spanning fashion, finance, startup platforms, and website management services.
Resilient builder
Forward-looking
A strategic thinker who builds toward what's next. Relationship-driven, systems-minded, and always positioning for the long term.
// What we believe

Our principles

Your data, your rules

We encrypt everything, train nothing on your data, and give you full control over what your AI can and cannot do. Privacy is not a feature. It is the foundation.

Built for trust

Pranan earns your trust before it earns your time. It learns through supervised interaction, then you decide when it is ready to act on your behalf.

Always improving

Your Pranan gets better the longer you use it. Every correction sharpens it. Every approval reinforces it. It grows with you, not apart from you.

This started as a personal project. Now it's yours too.

Join the founders, operators, and leaders who are getting their time back.

Get started free