// Brand Kit

How to put Pranan in the world

Pranan is a digital twin for email. Every surface that carries our name should feel as considered as the product itself. Use these assets and rules so the brand reads the same wherever it shows up.

Quick downloads: Logo SVG Icon SVG Icon PNG Favicon
// Brand essence

Pranan is a digital twin for email, not a chatbot or assistant.

It reads how you write. It knows who matters. It carries your presence into conversations when you can't be there. Every brand surface should reinforce these truths and reject the generic AI-tool framing.

01
Warm
Like a thoughtful operator, not a marketing department
02
Specific
Real numbers, real names, real moments. Specifics over abstractions
03
Considered
Every detail intentional. Nothing decorative for its own sake
04
Present
Showing up well, not just showing up fast. Presence over speed
05
Long-term
Built to last. Garamond DNA, not hype-cycle aesthetics
// 01 Logos

Logos

Use the dark version on light backgrounds. Use the light version on dark backgrounds. Always preserve the original gradient and proportions. Don't recolor, rotate, or alter the marks.

Pranan full logo, light variant for dark backgrounds
Full logo, light theme
For dark backgrounds · Instrument Serif italic wordmark
SVG
Pranan full logo, dark variant for light backgrounds
Full logo, dark theme
For light backgrounds · Instrument Serif italic wordmark
SVG
Pranan icon mark, gradient variant
Icon mark, gradient
Primary icon · for dark or any-color surfaces
SVG
Pranan icon mark, monochrome dark
Icon mark, monochrome dark
Single color · for light backgrounds
SVG
Pranan icon mark, monochrome white
Icon mark, monochrome white
Single color · for dark backgrounds
SVG
Pranan app icon
App icon
PNG · 512×512
Download
// 02 Icon in real contexts

The icon at work

How the Pranan icon appears in real platforms and surfaces. Use these as references when integrating the brand somewhere new. The gradient icon is the primary mark, monochrome variants for tighter contexts.

Pranan favicon Pranan — Your digital twin
pranan.ai
Chrome browser tab favicon.svg
Pranan iOS app icon
iOS home screen logo-icon.svg
Pranan Android app icon
Android launcher logo-icon.svg
Pranan macOS app icon
macOS Dock logo-icon.svg
Pranan Slack workspace
Slack workspace icon logo-icon.svg
Pranan App Store icon
Pranan
Your digital twin
Get
App Store listing logo-icon.svg
Mac menu bar logo-icon-white.svg
Pranan favicon in address bar pranan.ai
Browser address bar logo-icon.svg
// 03 Clearance and sizing

Give the icon room to breathe

The icon needs clear space around it to read correctly. Use the height of the inner solid square as your unit of measurement — the same dimension is the minimum padding on every side.

Pranan icon with clear space

The rules

1Clear space = 1× the inner square's height on every side
2Minimum size: 24px for the icon mark, 96px for the full lockup
3Use the gradient version on dark or any-color surfaces
4Use monochrome dark on light, monochrome white on dark when the gradient won't render
5Never crop, rotate, recolor, or stretch the mark
// 04 Don't do this

Common mistakes to avoid

If you find yourself doing any of the following, stop. Use the official assets from the Logos section above.

Pranan icon on a busy background, do not use
On busy backgrounds
Reduces contrast and legibility
Pranan icon on a low-contrast background, do not use
On brand-color backgrounds
Gradient gets lost in the same color family
Pranan icon recolored, do not use
Recolored or hue-shifted
The gradient is the brand, don't change it
Pranan icon rotated, do not use
Rotated or tilted
Always horizontal, always upright
Pranan icon stretched, do not use
Stretched or distorted
Maintain aspect ratio, always
Pranan icon too small, do not use
Below 24px (icon mark)
Layered detail breaks down at small sizes
// 05 Colors

Colors

The Pranan palette is anchored in a near-black background with a signature lavender-to-violet gradient. Use the gradient sparingly for emphasis. Use the dark surface tones for everything else.

Brand gradient
#e0d4fc → #a78bfa → #6d28d9
Primary accent
Accent
#a78bfa
Links, interactive
Accent bright
#c4b5fd
Hover, highlight
Accent deep
#6d28d9
Active states
Brand bg
#09090b
Page background
Brand text
#fafafa
Primary text
Success
#34d399
Confirmation states
Danger
#ef4444
Errors, destructive
// 06 Typography

Typography

Three families. Each has a job. Don't mix them inside a single line. Don't substitute system fonts on production marketing surfaces.

Display
Instrument Serif
Marketing headlines, blog titles, hero copy. Italic variant for emphasis. Reserved for marketing surfaces.
Aa Bb Cc Pranan
The quick brown fox jumps over the lazy dog 0123456789
Body and UI
Inter
Body text, UI elements, app interface. Default for everything inside the product where the wordmark isn't being used.
Aa Bb Cc Pranan
The quick brown fox jumps over the lazy dog 0123456789
Wordmark (the official mark next to the icon)
Instrument Serif Italic
The Pranan wordmark is set in Instrument Serif italic. Warm, distinctive, intentional. Pairs with the layered icon in every lockup. Don't substitute Inter or any other sans for the wordmark.
Pranan
Instrument Serif Italic · the official wordmark
Mono
JetBrains Mono
Section labels, code, data tables, metadata, timestamps. The // section marker prefix uses this.
Aa Bb Cc Pranan
// THE QUICK BROWN FOX 01-23-456
// How they pair in the wild

Speed without presence is just noise

Most AI productivity tools optimize for time saved. Pranan optimizes for showing up. The difference is the relationship intelligence layer underneath every draft, every reply, every interaction. Drafts that sound like you, sent to people you actually know.

Display: Instrument Serif Italic 52px · Body: Inter 16px · Labels: JetBrains Mono 10px
// 07 Name

The name

Pranan is a Sanskrit word. It's also the name of the founder's son. Both layers matter to the meaning.

"Prah-nun"
Pranan means life force in Sanskrit. The breath, the animating energy that makes something alive.

We chose the name because it captures what we're building: an AI that doesn't just process your communication, it carries your presence into every conversation, even when you're not there. The name is also personal. The founder's son, born April 13, 2025, is named Pranan.

// 08 Voice and tone

Voice and tone

Pranan sounds like a thoughtful operator, not a marketing department. Specific over generic. Warm over corporate. Direct over verbose.

Do

  • Use specific examples and real numbers when you can
  • Lead with insight, not jargon
  • Address the reader as a peer, not a target
  • Spell INSIDEA in full caps, every time
  • Use Inter Bold for the wordmark, Instrument Serif for marketing headlines
  • Treat presence as the value, not speed
  • Honor the relationship intelligence framing on every surface

Don't

  • Don't use em dashes anywhere in body content
  • Don't use "delve," "leverage" as a verb, "robust," "transformative," or other AI-speak
  • Don't open with "In today's [adjective] world"
  • Don't write "Insidia" or "Insidea" — it's INSIDEA
  • Don't recolor, rotate, or distort the logo
  • Don't put the logo on busy or low-contrast backgrounds
  • Don't pair Pranan with a chatbot or assistant frame
// 09 Attribution

Built by INSIDEA

When mentioning Pranan in editorial or partner materials, attribute the company correctly.

Preferred phrasing

  • Pranan, your digital twin for email
  • Pranan, built by INSIDEA
  • Pranan reads your sent mail to learn your voice
  • Founded by Pratik Thakker, Founder and CEO of INSIDEA
  • INSIDEA is the world's top-rated Diamond HubSpot Partner

Avoid

  • Don't write "Pranan AI" — the product is just Pranan
  • Don't call it a chatbot, assistant, or copilot
  • Don't shorten INSIDEA to "Insidea" or "Insidia"
  • Don't refer to the founder by first name only in formal contexts
  • Don't claim metrics or features not listed on pranan.ai
// 10 Downloads

All assets

Direct download links for every brand asset. For anything missing, contact us.

Logo PNG, light theme (dark bg): 300px 600px 1200px
Logo PNG, dark theme (light bg): 300px 600px 1200px
Icon PNG, gradient: 256px 512px 1024px
Icon PNG, monochrome dark: 256px 512px 1024px
Icon PNG, monochrome white: 256px 512px 1024px

Need something else? Email hello@pranan.ai with what you need and the context.