The feature matrix
| Feature | Pranan | Lavender |
|---|---|---|
| Built for | Founders and operators, all email | Sellers writing outbound |
| Free plan | ✓ 100 drafts/mo | ✓ 5 emails and 5 personalisations a month |
| First paid plan | Pro $25/mo | Starter $29/mo ($27 billed yearly) |
| Email scoring and coaching | × | ✓ Core feature |
| Replies drafted in your voice | ✓ Learns from sent mail | Coaches what you write |
| Prospect personalisation insights | Relationship memory for people you already know | ✓ |
| Email platforms | Gmail | Gmail and Outlook |
| Sales tool integrations | HubSpot context | Salesloft, HubSpot, Apollo, Outreach, Groove, Gong |
| Team coaching dashboard | × | ✓ On Team plan |
Lavender details are taken from lavender.ai as published on 6 October 2026. "Not listed" means the feature does not appear there, not that we tested for it. Prices are in US dollars on monthly billing unless noted.
Pricing in detail
Where Lavender wins
Coaching. Lavender scores each sales email against what gets replies and tells the writer what to change. Pranan does not grade your writing.
Sales stack. It works inside Gmail and Outlook and lists integrations with Salesloft, HubSpot, Apollo, Outreach, Groove and Gong.
Managers. The Team plan adds a coaching dashboard and analytics across reps.
Where Pranan wins
Replies, not only outbound. Pranan drafts answers to the mail already in your inbox: customers, investors, partners, your team.
Your voice, by relationship. Pranan learns from your sent mail and adjusts tone by who you are writing to. More on voice matching.
A free plan you can run on. 100 drafts a month against 5 scored emails.
Memory. Pranan keeps track of commitments and context for each contact.
Who should pick which
Pick Pranan if
- Most of your email is replies to people you already know
- You want drafts written for you, in your voice
- You are a founder or operator, not a full-time seller
Pick Lavender if
- You or your team send cold or outbound sales email every day
- You want each email scored and improved before it goes
- You manage reps and want coaching analytics
Frequently asked questions
Does Lavender write the email for me?
Lavender's Email Coach scores and improves what you write and suggests personalisation. The company also offers a separate AI sales agent called Ora. Pranan drafts replies for you in Gmail.
Can I use both?
Yes. A seller can use Lavender to sharpen outbound and Pranan to keep up with replies and existing relationships.
Does Pranan write cold email?
It can draft outreach, but it is built around people you already correspond with. More on cold email.
What about other AI email tools?
See Pranan vs Superhuman, Pranan vs Shortwave, Pranan vs Copilot, or all comparisons.