Structure
Section 1: The numbers (3-5 lines). MRR or ARR, growth rate, key product metric, runway. No narrative here. Just data.
Section 2: The narrative (1-2 paragraphs). What happened this month. What you learned. What the market is telling you.
Section 3: The asks (3-5 bullets). Specific introductions, hires, advice. Make it easy for VCs to help.
Example outline
Illustrative example. The company, names and every number below are fictional.
Subject: Acme April update: $40K MRR, 18 months runway
Hi [investor name],
April numbers: 310 paying teams (+9% MoM), $40K MRR (+11%), net revenue retention 104%. 18 months of runway.
What changed this month: we shipped shared workspaces, the feature most requested in churn interviews. Early usage is concentrated in teams of five or more, which is the segment we want to grow. The product is now what we said it would be 6 months ago.
Three asks:
- Intro to founders running 1-50 person teams who write 30+ emails a day
- Looking for a senior product hire: full-stack, infra-comfortable, design-aware
- Feedback on the pricing page: currently one paid tier, considering business plans
Onward,
Alex
Why it works
Numbers first establishes credibility. Narrative second shows judgment. Asks third converts the relationship into action. VCs read 10-20 of these a month and prefer this exact format.
Let Pranan adapt this to your voice
The template is a structure. Pranan fills it with your sentence rhythm, vocabulary, and tone for the specific recipient.